Marketing-Cloud-Advanced-Cross-Channel Sample Questions Answers

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.

Social Studio unifies anonymous and known identities through:

• A. Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

• A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
• D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:

• B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

Einstein Content Selection features include:

• A. Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.
• B. Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.

The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:

• A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.

To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

For SMS keywords in Salesforce Marketing Cloud, the rule is:

• C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.