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Advanced-Cross-Channel Sample Questions Answers

Questions 4

How long does the activation process take for Einstein Engagement Frequency?

Options:

A.

up to 24 hours

B.

up to six hours

C.

up to one hour

D.

up to 72 hours

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Questions 5

Which user role can beused to set up single sign-on in Social Studio?

Options:

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

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Questions 6

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Options:

A.

50

B.

100

C.

15

D.

No limit

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Questions 7

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Options:

A.

Workspace Shared Notes

B.

Publish Macros

C.

Individually

D.

Post Approvals

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Questions 8

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Options:

A.

Sales cloud entry audience in journey builder

B.

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C.

Use an api to create record in sales cloud directly from the ecom site

D.

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

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Questions 9

How frequently does Einstein Engagement Scoring updates to email?

Options:

A.

Email daily

B.

Mobile Weekly

C.

Model Monthly

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Questions 10

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Options:

A.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

B.

Contact Data is dynamic data that retrieves the latest value upon decision split execution

C.

Journey Data is a set of static values passed into the Journey for each contact

D.

Contact Data is a set of static values passed into the Journey for each contact

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Questions 11

A customer wants to send ’’Last Chance’’ real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ‘’Buy now’’ link based on the product with low stock.

Which two APIs would support this use case?

Choose 2 answers

Options:

A.

Journey API

B.

Transactional Message API

C.

Email SOAP API

D.

REST API

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Questions 12

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)?

Choose3 answers

Options:

A.

EEF analyzes 360 days of historical data to determine the right frequency of communication.

B.

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C.

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

D.

EEFuses only commercial send data.Transactional sends are not considered in modeling.

E.

Salesforce trains eachcustomer's model using only thatcustomer's data.

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Questions 13

What is the most frequent option to refresh an Advertising Audience?

Options:

A.

Monthly

B.

BI-weekly

C.

Hourly

D.

Daily

E.

Weekly

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Questions 14

Can Social Studio's Sentiment Model be customized? 01m 05s

Options:

A.

No, this is a managed service provided by only by Salesforce.

B.

Yes, after you have loaded your Twitter certification number.

C.

No, the sentiment is driven by Einstein calculations.

D.

Yes, customization options are available in Admin

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Questions 15

What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

Options:

A.

Journey api

B.

Rest api

C.

Transactional messaging api.

D.

Email soap api

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Questions 16

What are three out of-the-box product capabilities of Interaction Studio?

Options:

A.

E-commerce point of sale features

B.

A single customer profile that unifies data of each individual

C.

Behavioral tracking of each visitor or customer with business context

D.

Machine learning and Al functionality

E.

Managing Direct mail campaigns

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Questions 17

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Options:

A.

STO predicts the best time to send a message for each contact through Journey Builder

B.

STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

C.

STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

D.

STO can help send SMS messages at the time individuals are most likely to engage with the message

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Questions 18

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Options:

A.

the inbox message is replaced for all user.

B.

the inbox message is replaced only for users who do not exist:

C.

inbox message Is replaced for users who read the first message.

D.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

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Questions 19

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options:

A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Questions 20

What is true about Inbox message:

Options:

A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

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Questions 21

What does Einstein copy Insight take into account, Select 3(arul’s answer a,b,c)

Options:

A.

Frequently used phrases in subject line

B.

spelling and punctuation errors

C.

emotional tone of subject line

D.

engagement data

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Questions 22

How are profiles merged In IS:

Options:

A.

Once a day

B.

Probabilistic matching

C.

Deterministic matching on matched identities

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Questions 23

Where would you add a topic profile

Options:

A.

Social studio automate

B.

Admin settings

C.

Workspace settings

D.

Social studio engage

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Questions 24

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Options:

A.

Einstein content selection

B.

Einstein copy insights

C.

Einstein engagement scoring

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Questions 25

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

Options:

A.

Are u using attribute to attribute comparison.

B.

Is there any spelling mistake in your contact attributes.

C.

Are there any eligible matching orders for that particular contact

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Questions 26

Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?

Choose 2 answers

Options:

A.

Google360 Tracking Code

B.

Triggers

C.

Collect Tracking Code

D.

Catalog

E.

Data Extensions

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Questions 27

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Options:

A.

Some automation activity is using the inbox message

B.

The message is already scheduled/active

C.

The message has already been sent. (once started to send cannot mark as inactive)

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Questions 28

What is the recommended maximum number of activities that should be on a single journey canvas?

Options:

A.

100

B.

50

C.

10

D.

300

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Questions 29

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Options:

A.

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

B.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

C.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

D.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

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Questions 30

What is the primary function of Einstein Copy Insights?

Options:

A.

Give insight on Email message copy to understand which text is resonating with Contacts

B.

Analyze the subject lines to uncover insights and optimize email engagement

C.

Recommend best copy for web content for blogs, articles, etc.

D.

Drive higher Mobile App engagement through optimized Push message copy

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Exam Code: Advanced-Cross-Channel
Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional Exam
Last Update: Apr 17, 2025
Questions: 102
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