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PEGAPCDC87V1 Sample Questions Answers

Questions 4

What does a solid arrow from a “Set Property” component to a “Filter” component mean?

Options:

A.

There is a one-to-one relationship between a “Set Property” and a “Filter” component.

B.

A property from the “Set Property” component is referenced by the “Filter” component.

C.

To evaluate the “Set Property” component, the “Filter” component is evaluated first.

D.

Information from the “Set Property” component is copied over to the “Filter” component.

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Questions 5

For a limited time period, a bank wants to avoid sending promotional emails related to credit card offers to a customer if they have already received one. Which rule do you need to define to implement this business requirement?

Options:

A.

Applicability rules

B.

Customer contact limits

C.

Suppression policy

D.

Volume constraints

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Questions 6

When a customer offered an action that they already accepted, this is because ______.

Options:

A.

The actions arc filtered based on eligibility

B.

There are no suppression rules defined

C.

The strategy is not customized to exclude previously accepted offers

D.

The customer intent was captured incorrectly

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Questions 7

Reference module: Creating and understanding decision strategies.

MyCo, a mobile company, wants you to calculate the total revenue of three new actions offered in the first quarter. What do you configure to compute the total revenue?

Options:

A.

Three Group By components

B.

Three Set property components

C.

A single Group By component

D.

A single Set Property component

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Questions 8

Reference module: Detecting unwanted bias

MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?

Options:

A.

0.5-2 Rate Ratio

B.

No Detection

C.

1 Rate Ratio

D.

0.9-1.11 Rate Ratio

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Questions 9

U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:

1. For both cards, customers must be above the age of 18

2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards

3. Platinum card is suitable for customers with the Credit Score > 500

As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

Options:

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Questions 10

Reference module: Analyzing the effect of business changes using Pega Scenario Planner

U+ Bank, a retail bank, completed an implementation to present Credit Card offers to customers on their self-service portals. You want to estimate the business value that the subsequent next-best-action run creates using the selected configuration. Which simulation do you run to get the required information?

Options:

A.

Pega Scenario Planner

B.

Audience Simulation

C.

Distribution Test

D.

Pega Value Finder

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Questions 11

Reference module: Testing engagement policy conditions using audience simulation

U+ Bank, a retail bank, recently implemented a project in which mortgage offers are presented to qualified customers when the customers log in to the web self-service portal. As one of the offers is not performing well, the business wants to understand how many customers qualify for the offer. As a Decisioning Consultant, which simulation do you run to check how many customers qualify for an action?

Options:

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Questions 12

U+, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank does not want any bias except to satisfy the eligibility condition Age >=18. As a Decisioning Consultant, how will you configure the ethical bias policy to allow a minimum bias on age?

Options:

A.

0 Gini

B.

0.7 Gini

C.

No Detection

D.

0.1 Gini

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Questions 13

MyCo, a telecommunications company, wants to implement one-to-one customer engagement using Pega Customer Decision Hub™. Which of the following real-time channels can the company use to present Next-Best-Actions? (Choose Three)

Options:

A.

Traditional television advertisements

B.

A retail store

C.

The call center

D.

SMS

E.

Billboard on the company building

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Questions 14

A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.

Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

Options:

A.

Call intent detection

B.

Offers ranking

C.

Dispute handling strategy

D.

Interaction history

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Questions 15

U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.

Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.

Options:

A.

Suppress an action for 10 days if there are three clicks for any channel in the last 7 days.

B.

Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 7 days.

C.

Suppress an action for 7 days if there are three clicks on the web channel in the last 10 days.

D.

Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days.

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Questions 16

To access a property from an unconnected component, you use the____________.

Options:

A.

dot-property value directly

B.

property value

C.

component-dot-property construct

D.

customer-dot-property construct

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Questions 17

Which statement is true about email treatments?

Options:

A.

You must always embed the images in the email

B.

When you use a seed list to test an email, the personalization attributes do not appear in the received email

C.

You can personalize the email subject, for example, Dear

D.

When you design emails using external tools, you cannot include Pega-specific personalization tags

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Questions 18

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.

The company is introducing a new data plan.

To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?

Options:

A.

Offer the new retention plan for all customers in a certain region

B.

Meet the quarterly targets regardless of customer needs

C.

Maximize customer churn for low-value customers

D.

Customer relevancy and business profitability

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Questions 19

U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?

Options:

A.

Filter

B.

Prioritize

C.

Group By

D.

Set Property

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Questions 20

In Pega Customer Decision Hub™, the characteristics of an action are defined by using

Options:

A.

properties

B.

logos

C.

plain text

D.

banners

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Questions 21

A bank has chosen an email service provider to deliver the offer messages selected by Pega Customer Decision Hub. The service provider prefers that the bank uploads a file per batch of customers to a cloud storage location, either on Microsoft Azure or Amazon S3. As a consultant working on the project representing the bank, what is your response?

Options:

A.

Action details can be written directly to Amazon S3 but not Microsoft Azure

B.

Action details can be directly written to either of those cloud storage solutions

C.

Action details can only be transferred via secure FTP

D.

Action details will be written to the local file system by default. But we will write an external process to transfer them to the cloud

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Questions 22

U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.

In the Answer Area, select the correct artifact you use to implement each requirement.

Options:

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Questions 23

U+ Bank wants to introduce a new group of offers called Credit cards for all customers. As a decisioning consultant, which two valid actions do you create? (Choose Two)

Options:

A.

Credit card status

B.

No annual fee credit card

C.

1% cashback credit card

D.

Credit card number

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Questions 24

In the primary schedule recurrence configuration, what does the Refresh the audience option mean?

Options:

A.

It triggers an external ETL (Extract-Transform-Load) process to refresh the audience

B.

It picks a different audience sample with a similar profile for the run

C.

It ensures that a new audience is selected for each run

D.

It ensures that the latest customer information is used before running the schedule

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Questions 25

U+ bank uses a decision table to return a label for a customer. Examine the above decision table and select which label is returned for a customer with a CLV score of 550 and a LOW propensity to leave

Options:

A.

B

B.

A

C.

D

D.

C

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Questions 26

A bank wants to leverage Pega Customer Decision Hub’s Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

Options:

A.

Only the image location and its type

B.

Only the image location

C.

The treatment details and relevant action attributes

D.

Only the action name and description

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Questions 27

U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?

Options:

A.

Similar customers have ignored the offer.

B.

Similar customers have shown interest in the offer.

C.

Similar customers have rejected the offer.

D.

Similar customers have purchased other offers.

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Questions 28

U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.

Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

Options:

A.

Business levers

B.

Engagement policies

C.

Context weighting

D.

Contact policies

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Questions 29

Reference module: Defining an action for outbound

Which statement is true about email treatments?

Options:

A.

When you design emails using external tools, you cannot include Pega-specific personalization tags

B.

You can personalize the email subject, for example, Dear

C.

When you use a seed list to test an email, the personalization attributes do not appear in the received email

D.

You must always embed the images in the email

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Questions 30

Through analysis of customer lifecycles, Next-Best-Action ________

Options:

A.

provides future sales reports

B.

provides fulfillment services

C.

anticipates retention issues

D.

identifies global sales targets

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Questions 31

U+ Bank has decided to nudge the Platinum Plus credit card to customers who visit their home page. Which arbitration factor do you configure to implement this requirement?

Options:

A.

Propensity

B.

Context weighting

C.

Action value

D.

Business levers

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Questions 32

As a Decisioning Consultant, you are tasked with configuring the ethical bias policy. Which context do you need to select to add bias fields?

Options:

A.

Treatment

B.

Customer

C.

Action

D.

Action Group

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Questions 33

U+ Bank, a retail bank, is currently presenting a cashback offer on its website. Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer.

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45 As business user, what are the two tasks that you define to update the cashback offer? (Chose Two)

Options:

A.

Add a new treatment

B.

Edit an existing treatment

C.

Remove existing treatment

D.

Edit the action details

E.

Edit the engagement policy

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Questions 34

Reference module: Analyzing customer distribution using Pega Value Finder Which two of the following statements are true about Value Finder? (Choose Two)

Options:

A.

Shows the distribution of under-served customers across different groups

B.

Identifies engagement policy conditions with bias

C.

Projects estimated value of the subsequent next-best-action run

D.

Provides recommendations to loosen strict conditions

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Questions 35

Reference module: Sending offer emails

U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel. The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)

Options:

A.

Ensure that the email channel is enabled

B.

Configure the arbitration to boost prioritization of actions meant for email

C.

Define the primary schedule

D.

Create a separate issue and group business structure in the taxonomy that is specific to email actions

E.

Setup real-time container triggers to communicate with the email server

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Questions 36

You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.

What factor do you consider in the prioritization expression?

Options:

A.

Predicted customer behavior

B.

Customer contact policy

C.

Offer eligibility

D.

Offer relevancy

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Questions 37

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

Options:

A.

Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails

B.

Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

C.

Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

D.

Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

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Questions 38

Reference module: Analyzing customer distribution using Pega Value Finder.

As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?

Options:

A.

Distribution Test

B.

Pega Scenario Planner

C.

Audience simulation

D.

Pega Value Finder

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Questions 39

U+ Bank has recently started using Pega Customer Decision Hub™ to display the first credit card offer, the Standard card, to every customer who logs in to their website.

Which three tasks do you need to perform to implement this requirement? (Choose Three)

Options:

A.

Set up business structure to Sales/CreditCards

B.

Define customer engagement polices

C.

Create and configure the real-time container

D.

Create the action and its web treatment

E.

Define customer contact policies

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Questions 40

U+ Bank's marketing department wants to promote various auto loan offers to qualified customers on its website by using the Pega Customer Decision Hub™. The bank wants to show the offers on the customer's account page when customers log in to their account. The bank has defined several conditions customers must satisfy to see these auto loan offers.

As a decisioning consultant, which two of the following configurations do you implement to achieve the business requirement? (Choose Two)

Options:

A.

Send promotional emails

B.

Create a segment

C.

Create a decision strategy

D.

Set up the business structure

E.

Define contact policy rules

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Questions 41

A bank wants to add a contact policy that will suppress an action for 20 days if it was rejected twice in any channel in the last 30 days. How do you define the suppression rule for the contact policy?

Options:

A.

Suppress an action for 20 days if there are 2 rejects for any channel in the last 30 days

B.

Suppress a group of actions for 20 days if there are 2 rejects for any channel in the last 30 days

C.

Suppress a group of actions for 20 days if there are 2 rejects in the web channel in the last 30 days

D.

Suppress an action for 20 days if there are 2 rejects in the web channel in the last 30 days

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Questions 42

You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.

Select each prioritization factor on the left and drag it to the correct condition on the right.

Options:

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Questions 43

Reference module: Creating and understanding decision strategies.

What does a dotted line from a Group By component to a Filter component mean?

Options:

A.

There is a one-to-one relationship between the Group By and Filter components

B.

The Filter component references a property in the Group by component

C.

Evaluate the Filter component first to evaluate the Group by component

D.

Information from the Group By component is copied over to the Filter component

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Questions 44

The arbitration factor that allows you to assign financial values to actions is called: _________.

Options:

A.

propensity

B.

business levers

C.

action value

D.

context weighting

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Questions 45

U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub™ The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria.

1 Customers must be above the age of 18 to qualify for credit card offers

2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.

3. The Platinum Card one of the credit card offers, is suitable for customers with debt-to-income ratio < 45

As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

Options:

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Questions 46

U+ Bank wants to leverage Pega Customer Decision Hub's Next Best Action capability to promote new offers to each customer who visits the website based on eligibility. For this requirement, the bank needs to define several complex eligibility criteria. As a decision consultant, how would you configure this requirement?

Options:

A.

Use Prediction Studio to configure the requirement

B.

Make changes to the Next-Best-Action Framework decision strategy

C.

Create new decision strategies

D.

Configure suppression rules in Next-Best-Action Designer

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Questions 47

MyCo, a telecom company, has a new requirement to track customer responses over a period of 20 days. What do you need to create to start tracking customer responses for the given period of time?

Options:

A.

Interaction History component

B.

Data Join component

C.

Interaction History summary rule

D.

Group By component

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Questions 48

U+ Bank has several eligibility criteria defined using an eligibility strategy. The eligibility strategy uses a scorecard rule to determine the customer credit score. The bank wants to update the scorecard to include customer income in the credit score calculations. How do you implement this change?

Options:

A.

Update only to the existing scorecard

B.

Change only the decision strategy using the scorecard

C.

Change both the scorecard as well as the decision strategy using the scorecard

D.

Recreate the scorecard rule from scratch

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Questions 49

When a customer is offered an action that they already accepted, this is because_________.

Options:

A.

the strategy is not customized to exclude previously accepted offers

B.

there are no suppression rules defined

C.

the actions are filtered based on eligibility

D.

the customer intent was captured incorrectly

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Questions 50

Reference module: Essentials of always-on outbound.

A U+ bank customer tries to initiate a fund transfer. Due to a slow internet connection, the transfer ends abruptly. The bank then sends an email with a link to continue the incomplete transaction. Which type of outbound interaction is this?

Options:

A.

Priority communication

B.

Security event

C.

Scheduled update

D.

Customer event

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Questions 51

In the Answer Area, select the correct engagement policy for each condition.

Options:

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Questions 52

A bank has several credit card offers defined under the sales issue / credit card group. The card_type action property for some of the cards is set to VISA and for others to Mastercard. The bank wants to limit the total number of VISA cards sent via email in an outbound run. How do you implement this requirement?

Options:

A.

Define an action-level constraint for each of the actions separately

B.

Define a property constraint based on the value of the card_type action property

C.

Move the VISA and Mastercard actions to separate groups, then define two separate volume constraints

D.

Define a group-level constraint to limit all credit cards

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Questions 53

MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.

You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?

Options:

A.

When accessed

B.

Manual

C.

Daily

D.

Reset Interval does not matter for this scenario

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Questions 54

An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.

If the following volume constraint is applied, how many actions are delivered by the outbound run?

Options:

A.

75 emails 25 SMSes

B.

75 SMSes and 25 emails

C.

100

D.

150

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Questions 55

MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability. Which arbitration factor do you configure to implement this requirement?

Options:

A.

Context weighting

B.

Business levers

C.

Action value

D.

Propensity

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Exam Code: PEGAPCDC87V1
Exam Name: Certified Pega Decisioning Consultant (PCDC) 87V1
Last Update: Nov 24, 2024
Questions: 184
$57.75  $164.99
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$36.75  $104.99
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