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MB-260 Sample Questions Answers

Questions 4

You want to address the IT operations teams goal.

What is the first step you should take?

Options:

A.

Configure incremental refresh for the GubMember table.

B.

Add a primary key to the EventAttendee table.

C.

Recreate EventAttendee as a partitioned table.

D.

Add a primary key to the PageViews table.

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Questions 5

Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:

1. Close match on first name,

2. Same last name.

3. Same street address, and

4. Same postal code

You need to complete the configuration of the deduplication matching conditions.

Options:

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Questions 6

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

Options:

A.

2

B.

3

C.

4

D.

5

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Questions 7

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Customers who have generated the most revenue from ticket sales

B.

Customers who have the lowest average customer satisfaction scores.

C.

Customers who have made the most recent purchases.

D.

Customers who have the highest total spend per customer.

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Questions 8

The marketing team is working on a campaign to email cou

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 9

You need to fix the problem with exports to Dynamics 365 Sales.

What should you do?

Options:

A.

Verify the schedule run setting for the export rs set to "on."

B.

Add the Dynamics 365 Sales Contact table to the profile unification process.

C.

Add a field for loyalty system email address in Dynamics 365 Sales.

D.

Verify the segment for export does not contain more than 100,000 members.

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Questions 10

You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

EventRating

B.

CustomerNumber

C.

ResponseDate

D.

ResponseNumber

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Questions 11

You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.

You need to make sure the new environment is operational and satisfies all relevant requirements.

Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Enter credentials for the data source that contains sales CRM contacts.

B.

Remove export destinations and disable scheduled refreshes.

C.

Recreate the data source that contains EcommerceCustomer.

D.

Recreate the data source that contains sales CRM contacts.

E.

Add role assignments to grant access to marketing team members.

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Questions 12

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 13

The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

Options:

A.

Enable data profiling for the attributes of the QubMember table.

B.

Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

C.

Create a new Azure Data Lake data source and add the SurveyResponse table.

D.

Edit the existing Azure Data Lake data source and add the SurveyResponse table.

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Questions 14

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.

What action must you perform to use this model?

Options:

A.

Upload a product catalog table with categories and prices for event types.

B.

Change the existing semantic mapping type for the event tickets activity.

C.

Include an IsReturn field in the Power Query definition for event tickets.

D.

Add an event type id GUID to the event tickets Power Query definition.

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Questions 15

You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization’s Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.

Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 16

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 17

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.

The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.

You need to clean and transform the data in Customer Insights - Data to be ready for unification.

Solution: Remove any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Select Next and your data is now ready for unification.

Does This meet the goal?

Options:

A.

Yes

B.

No

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Questions 18

You are a Dynamics 365 Customer Insights - Data administrator in a consumer goods company.

You need to explain to your company's marketing team which measures can be viewed in a customer profile.

In the Measures overview, which two measures are visible on the customer profile? To answer, select the appropriate measures in the answer area.

NOTE: Each correct selection is worth one point.

Options:

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Questions 19

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.

What can you do to satisfy the requirements?

Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.

Does this meet the goal?

Options:

A.

Yes

B.

No

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Questions 20

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.

Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Unique matched records

B.

Matched records only

C.

Matched and non-matched records

D.

Unique source records

E.

All source records

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Questions 21

Your organization uses Microsoft Dynamics 365 Customer Service in its contact center.

You need to use the Customer Card Add-in to make customer profile data from Dynamics 365 Customer Insights available to contact center users. The organization wants you to follow Microsoft's best practices and recommendations.

Which three actions should you perform in sequence? To answer, move the three appropriate actions from the list of actions to the answer area. Arrange the three actions in the correct order.

Options:

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Questions 22

You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform. You set up the data sources and start the unification process.

You need to identify the primary table within the Matching conditions page.

Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Choose the table that has several attributes in common with other tables.

B.

Choose the table that has the most related tables.

C.

Choose the Dynamics 365 contact table when this is available as the data source.

D.

Choose the table with the most complete and reliable profile data about your customers.

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Questions 23

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.

Which three relationship types are available in audience insights? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Non-editable system relationships, created by the system as part of the data unification process

B.

Non-editable system relationships, which are created automatically from ingesting data sources

C.

Editable inherited relationships, created by the system as part of the data unification process

D.

Editable custom relationships, created and configured by users

E.

Non-editable inherited relationships, which are created automatically from ingesting data sources

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Questions 24

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are setting up a new Dynamics 365 Customer Insights - Data environment and want to connect a Microsoft Dataverse environment.

While trying to connect you receive the error This CDS organization is already attached to another Customer Insights - Data instance.

You need to resolve the issue and ensure you can connect the new Customer Insights - Data environment to the Dataverse.

Solution: In Microsoft Power Apps, select the proper environment and uninstall or delete the Dynamics 365 Customer Insights -Data Customer Card Add-in solution.

Does This meet the goat?

Options:

A.

Yes

B.

No

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Questions 25

An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?

Options:

A.

You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

B.

After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.

C.

You must select Microsoft Power Query as an import method when creating the data source

D.

If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.

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Questions 26

You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.

Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Output data store path

B.

Output data store parameter name

C.

Web service that contains your model

D.

Entity name

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Questions 27

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen

You are setting up a new Dynamics 365 Customer Insights - Data environment and want to connect a Microsoft Dataverse environment.

While trying to connect you receive the error This CDS organization is already attached to another Customer Insights - Data instance.

You need to resolve the issue and ensure you can connect the new Customer Insights - Data environment to the Dataverse.

Solution: In the Dataverse environment, go to Solutions through the advanced settings and uninstall the CustomcrlnsightsCustomerCard solution.

Does this meet the goal?

Options:

A.

Yes

B.

No

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Questions 28

You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.

Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

Options:

A.

Contacts control

B.

Intelligence control

C.

Customer details control

D.

Enrichments control

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Questions 29

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.

Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

B.

Contributors will see shared connections and can manage every export that uses this specific connection.

C.

Contributors will have their exports removed if their permissions are changed.

D.

Contributors will be able to view or edit the connection after being given permission to use the connection.

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Questions 30

You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.

You need to set up the Search & filter index for the first time.

What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 31

You are a Dynamics 365 Customer Insights system administrator for a university. The university is closed on the weekends, and the system refresh schedule is set to only run on days that the university is open.

To shorten the daily refresh, you notice that some measures could only be refreshed weekly and only need to be available at the beginning of the week.

You need to create custom refresh schedules for these measures.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 32

You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.

While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.

Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

The specific activity relationship path(s).

B.

The number of days since the last order line

C.

The credit card or any specific attributes recorded at the order line

D.

The number of order lines

E.

The value of the order line

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Exam Code: MB-260
Exam Name: Microsoft Dynamics 365 Customer Insights (Data) Specialist
Last Update: Nov 23, 2024
Questions: 118
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