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  5. Marketing Cloud Personalization Accredited Professional Exam (WI25) Questions and Answers

Marketing-Cloud-Personalization Sample Questions Answers

Questions 4

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

Options:

A.

Single view of customer

B.

Unified customer profile

C.

Unified view of customer

D.

Single Source of Truth

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Questions 5

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Options:

A.

Catalog Items

B.

Promotions

C.

Einstein Recipes

D.

Einstein Decisions

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Questions 6

What is a rule criteria that you can use in the segment creation process?

Options:

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Questions 7

In which two locations in the pageType definition can a developer pass in attributes?

Options:

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

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Questions 8

Which scenario is a valid interaction studio use case?

Options:

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

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Questions 9

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Options:

A.

Co-Buy

B.

Similar Items

C.

Trending

D.

Co-Browse

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Questions 10

Which three components of a server side campaign must be coded by a developer?

Options:

A.

Campaign Setip

B.

Parsing the JSON Response

C.

Tracking of campaign statisticsd

D.

Content Selection

E.

EVENT API Request

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Questions 11

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

Options:

A.

Third party segment

B.

Control group segment

C.

A/B test segment

D.

Location-based segment

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Questions 12

What is the best practice naming convention for attributes?

Options:

A.

UpperCamelCase

B.

Lower_snake_case

C.

Upper_snake_case

D.

lowerCamelCase

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Questions 13

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

Options:

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

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Questions 14

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Options:

A.

The agent uses a customized next best offer widget powered by the interaction studio connector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

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Questions 15

What are the three types of ingredients available for a recipe?

Options:

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

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Questions 16

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Options:

A.

Recipes

B.

Templates

C.

Audiences

D.

Campaigns

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Questions 17

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options:

A.

Use a segment to setup a filter, then use the filter in campaign statistics

B.

Use a segment to set a global goal

C.

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.

Use engagement compare functionality to see the differences in key metrics and behaviours

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Questions 18

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Options:

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Questions 19

What qualifies a web visitor to see any experience of a web campaign?

Options:

A.

Campaign tracking rules

B.

Einstein Next Best Action

C.

Einstein Recipe Ingredients

D.

Email campaign rules

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Questions 20

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

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Questions 21

How does a marketer perform an A/B test in Web Campaigns?

Options:

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Questions 22

In which two locations in the page Type definition can a developer pass in attributes?

Options:

A.

is Match

B.

onActionEvent

C.

cashDom

D.

listeners

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Questions 23

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.

Variation

B.

Exclusion

C.

Ingredient

D.

Booster

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Questions 24

What is the maximum number of user attributes you can setup per dataset?

Options:

A.

100

B.

50

C.

250

D.

500

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Questions 25

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Options:

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

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Questions 26

What are IS machine learning powered algorithms called?

Options:

A.

Machine Learning Tools

B.

Einstein Recipe

C.

Einstein Decisions

D.

Data Science Workbends

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Questions 27

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

Options:

A.

Identity feed

B.

Catalog Feed

C.

Interaction feed

D.

User Feed

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Questions 28

ETL feeds must follow explicit specifications and requires which type of file format?

Options:

A.

CSV

B.

JSON

C.

Binary

D.

TextDocs

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Questions 29

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

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Questions 30

A brand wants to do an ad-hoc export of a segment. What option could they use?

Options:

A.

The export segment functionality via CSV format

B.

The export segment functionality to Amazon S3

C.

The export segment functionality via the SOAP API

D.

The export segment functionality via JSON payload

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Questions 31

What are the two competitive advantages of interaction studio? [check]

Options:

A.

Monitors active time spent and true engagement

B.

Integrated content management system

C.

Managers Consent

D.

True Real-Time Decisioning

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Questions 32

What are the components of an interaction studio web campaign? [check]

Options:

A.

Email capture, homepage, and product requisite

B.

Experience, template, and content Zone

C.

Configured recipe, visitor profile, and content window

D.

Affinity, infobard and attribution window

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Questions 33

Which user attribute data types are supported in the identity system?

Options:

A.

String and integer

B.

Multistring

C.

String

D.

String and Multistring

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Questions 34

When does site mapping happen during the implementation process?

Options:

A.

At the beginning of the build phase since it is the basis for the rest of the implementation

B.

In the middle after certain components like the catalog have been populated

C.

At the end after everything is defined in the system

D.

It can happen at any point since it is unrelated to the rest of the implementation

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Questions 35

How does Guardian determine the expected range for a given metric?

Options:

A.

Guardian uses continuous machine learning to set predict the expected range

B.

Guardian comes with pre-built ranges for each metric, which cannot be configured

C.

Guardian uses upper and lower bounds set by the user for each metric.

D.

Guardian queries the Data warehouse to establish logical the expected ranges

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Questions 36

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

Options:

A.

Similar Items

B.

Trending

C.

Collaborative Filtering

D.

Co Browser

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Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam (WI25)
Last Update: Apr 17, 2025
Questions: 121
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