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Marketing-Cloud-Intelligence Sample Questions Answers

Questions 4

Aclient's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Which data stream should be set as a parent?

Options:

A.

Data Stream A

B.

Data Stream C

C.

Any of the data streams can technically be the parent

D.

Data Stream B

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Questions 5

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

3

B.

1

C.

0

D.

2

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Questions 6

After uploading a standard file into Marketing Cloud intelligence via totalConnect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause thisgap?

Options:

A.

All mapped Measurements for a given row have values equal to zero

B.

Main entity is not mapped

C.

The source file does not contain the mediaBuy entity

D.

The file does not contain any measurements (dimension only)

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Questions 7

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

Options:

A.

Registered

B.

Interest & Registered

C.

Confirmed Interest & Registered

D.

Interest

E.

Confirmed Interest

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Questions 8

Your client has provided sample files of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360

Which action(s) are needed to take place in order to meet the client’s requirement and set Google DV360 as the source of truth for Cost?

Options:

A.

Unmap ‘Cost' in Google DV360

B.

Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

C.

Set Update Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

D.

Unmap ‘Cost’ in Google Campaign Manager

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Questions 9

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:

Day — Day

web_site_key —> Main Generic Entity Key

web_site_name —> Main Generic Entity Name

Web_site_source —> Main Generic Entity Attribute 01

Page Views — Generic Metric 1

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

Options:

A.

1

B.

0

C.

3

D.

4

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Questions 10

An implementation engineer is requested to integrate the following files:

File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed’ and ‘tasks Assignmed’) alongside’Employee Name’ and/or ‘Squard’.

A Parent-Child configuration was set between the two.

Which two statements are correct?

Options:

A.

The two files cannot be Joined as they hold different measurements

B.

The two files cannot be joined as they hold different dates

C.

The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams

D.

Any one of the files can potentially be set as the Parent data stream

E.

The two files were uploaded to a different Generic type

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Questions 11

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

Options:

A.

Performance

B.

Ease of setup

C.

Ease of maintenance

D.

Scalability

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Questions 12

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.

The Client hasa requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

Options:

A.

Transformers

B.

Parent Chile

C.

Fusion

D.

Custom Classification

E.

Calculated dimensions

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Questions 13

Which three statements describe Overarching Entities? 03m 23s

Options:

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

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Questions 14

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

Options:

A.

4

B.

8

C.

3

D.

Depends on the Data Updates Permissions

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Questions 15

What Is a disadvantage of using a Vlookup formula?

Options:

A.

Can return values only from the same data stream type

B.

It cannot be used more than once from the same data stream.

C.

Could extend processing time of data streams.

D.

It allows classifying data only on a basis of mutual entity keys.

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Questions 16

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

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Questions 17

Which three entities and/or functions can be used in an expression when building a calculated dimension?

Options:

A.

The VLOOKUP function

B.

Mapped dimensions

C.

The EXTRACT function

D.

Calculated dimensions

E.

Mapped measurements

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Questions 18

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"

Options:

A.

2

B.

3

C.

5

D.

4

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Exam Code: Marketing-Cloud-Intelligence
Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Last Update: Nov 16, 2024
Questions: 61
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