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  5. Essentials of Pardot for Digital Marketers Questions and Answers

PDT-101 Sample Questions Answers

Questions 4

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)

Options:

A.

Shared Contact or Lead ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

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Questions 5

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Options:

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

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Questions 6

When should an automation rule be used instead of a segmentation rule?

Options:

A.

To perform the action to only apply once for prospects that match the rule.

B.

To perform the action to be based on criteria.

C.

To have the action retroactively apply to prospects that match the rule.

D.

To perform the action to apply continuously for prospects that match the rule.

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Questions 7

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

Options:

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

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Questions 8

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

Options:

A.

The prospect activities will show that the form was successfully completed.

B.

The prospect will be added to the list.

C.

The prospect activities will show that the custom redirect was clicked.

D.

The prospect will be tagged.

E.

The newly converted prospect will NOT be affected because it was their first submission.

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Questions 9

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

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