AD7-E601 Sample Questions Answers

This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations

The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using ‘AND’ logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to “OR” to ensure that the customers are interested in either painting or drawing or both. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

This is the correct answer because AEP allows users to choose between streaming or batch evaluation for their segments depending on their segment definition and data sources. Streaming evaluation is available for segments that use streaming data sources, such as HTTP Sink Connector or Adobe Analytics Connector, and do not use any batch-only features, such as time windows or derived attributes. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features. Users can also switch between streaming and batch evaluation modes for their segments if they meet certain criteria. References: : Segment Evaluation

On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. References: : On-demand Segment Evaluation : Segment Evaluation

These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview

The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

The correct answer is C because it matches the scenario given in the question. The user needs to use an aggregate of transaction events to create a segment based on the total amount spent on their credit card in the last 48 hours. The other options do not allow the user to specify the time frame or the amount spent. References: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en