AD0-E327 Sample Questions Answers

According to Adobe Campaign Classic Business Practitioner objectives, a campaign manager would review a delivery audit for the following reasons:

• To find out how many recipients were excluded, which is one of the typology rules1.
• To see if typology rules were applied, which is another reason1.

Therefore, options A and B are the correct answers.

The delivery audit report provides detailed information about the delivery, including the total number of opens and clicks2. However, it does not provide information about the total number of opens and clicks for a specific recipient.

A campaign manager would not review a delivery audit to find out if the delivery is blocked on a particular operating system3.

A delivery audit in Adobe Campaign includes an analysis of various parameters related to the delivery process. Campaign managers review delivery audits primarily to understand if and why recipients were excluded, which could be due to typology rules, quarantines, or other exclusion factors. Additionally, checking if typology rules were applied is crucial to ensuring that the campaign adhered to the business rules and regulations set forth for communication (e.g., frequency capping, content filtering). Typology rules are a set of conditions that govern the execution of a campaign to maintain quality and compliance. Understanding both of these aspects is essential for evaluating the effectiveness of the targeting strategy and the compliance of the delivery with campaign standards.References:The functions and benefits of a delivery audit are part of the standard features in campaign management systems, and the importance of typology rules in campaign execution is a basic principle in such systems.

In Adobe Campaign Classic, the campaign end date is a critical setting that determines when a campaign will cease to send out communications. Once the defined end date of a campaign is reached, the system automatically prevents any further execution of the campaign tasks associated with sending emails or other forms of communication. This built-in functionality is designed to prevent sending outdated information to recipients and to adhere to the campaign's scheduled timeline. If a campaign needs to continue beyond its original end date, the end date in the campaign settings must be extended or updated accordingly.References:This explanation is derived from the standard operational procedures of campaign management systems like Adobe Campaign Classic, reflecting common practices in digital marketing campaign management.

When creating a new input form in Adobe Campaign, and wanting to use the same schema and namespace as an existing form, the best practice is to specify the entity-schema attribute with the namespace and schema name. This ensures that the new form is associated with the correct schema ("customer") and namespace ("cus") without creating any conflicts with existing forms.References:This is based on XML form design best practices within Adobe Campaign, where entity-schema is used to define the data schema for an input form.

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to define SOAP attachment parameters within the content of the delivery. These parametersare used to specify the URL, name, type and encoding of the attachment. For example, you can use <%= rtEvent.ctx.attachmentUrl %> to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en

During the analysis phase of a delivery, the system is conducting checks on the target population, content validity, and other parameters without actually sending any messages. At this stage, if errors are detected, the delivery process has not begun, and no messages have been dispatched. Therefore, there is no risk associated with stopping the delivery to address any identified errors. It's actually a prudent measure to prevent the dissemination of erroneous messages.References:The analysis phase and its role in preventing the sending of erroneous messages are common features in email campaign management systems like Adobe Campaign Classic.

Adobe Campaign allows you to create and execute workflows that automate various processes and tasks for your campaigns. You can also monitor and troubleshoot workflows using different methods1.

To display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties, you need to use the Display progress information option. This option is available in the workflow properties (General tab) and it enables you to view additional information on each transition such as number of records processed, label of result, etc2.

In Adobe Campaign, to display the result of activities on their outbound transitions, along with the label of the result as defined in the activity properties, the operator can enable the "Display progress information" option. This option provides visibility into the workflow's progress and helps to debug or analyze the workflow's behavior by showing the count and content of records being passed from one activity to another.References:The option to display progress information is a feature within Adobe Campaign Classic's workflow management that aids in monitoring and diagnosing the flow of data within campaign workflows.

To deliver notifications to the new email addresses, the business practitioner should use a custom target mapping1.

A custom target mapping is used to map the fields in the delivery object to the fields in the target database1.

https://sendpulse.com/support/glossary/email-notification

To deliver notifications to secondary email addresses for recipients, a business practitioner needs to adjust the targeting configuration to include these additional contact points. By using a custom target mapping, the practitioner can define a schema that includes the secondary email addresses and instructs the campaign to use this data when sending communications. Custom target mappings allow the practitioner to define additional fields beyond the default schema, enabling the delivery of messages to alternative email addresses associated with the recipients.References:The answer is based on the functionality of target mappings in Adobe Campaign Classic, which allow for the customization of recipient targeting for campaign deliveries.

To meet the campaign requirements, the practitioner should first combine populations A and C using a Union activity, which will create a population that includes anyone from either group. Then, to identify those who should be excluded, populations B and D should be combined using an Intersect activity. This will identify recipients who are in both B and D. Finally, the Exclude activity should be used to remove anyone found in the intersection of B and D from the union of A and C. This results in a final targeting population that includes anyone from A or C but excludes anyone who is also in both B and D.References:The configuration is based on set theory and logical operations commonly used in database querying and manipulation, which are integral to creating targeting populations in campaign management systems like Adobe Campaign Classic.

The two purposes of modifying workflow properties to keep the results of interim populations between two executions are D. To save data created with each run of the workflow to a list and E. To analyze data that is being passed between two activities in the workflow.

Saving data created with each run of the workflow to a list allows the business practitioner to keep track of the data generated by the workflow. This can be useful for analyzing the data and for troubleshooting any issues that may arise. Analyzing data that is being passed between two activities in the workflow can help the business practitioner to identify any issues with the workflow and to optimize the workflow for better performance.

Modifying workflow properties to keep results of interim populations serves several purposes, including saving data created with each run of the workflow for future reference, which might be used for analysis or reporting, and to analyze data between activities without needing to re-run the workflow. This can be particularly useful in understanding the behavior of the workflow and the data being processed. It's not about configuring schema (Option A) or modifying data on the fly (Option B), and while data can be exported for analysis, it is not the primary purpose of keeping interim results (Option C).References:These purposes are aligned with typical use cases in campaign management workflows where data retention and analysis are necessary for iterative development and improvement of campaign logic.

The code “delivery.operation_id = instance.vars.operation_id” is used to link together the delivery with the campaign that it belongs to1. Therefore, option D is the correct answer.

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/operation-id-campaign-link-is-empty-for-continuous-deliveries/m-p/363544

The script "delivery.operation_id = instance.vars.operation_id" is assigning the value of the campaign operation ID (stored in instance variables) to the delivery’s operation ID. This is a method of linking a delivery to its parent campaign operation within Adobe Campaign. The operation ID is a unique identifier for a campaign operation, and this linkage ensures that the delivery's performance can be reported and analyzed in the context of the campaign it belongs to.References:This understanding of campaign and delivery linkage comes from commonscripting and data structure practices in Adobe Campaign Classic, where such scripts are used to ensure proper association between campaign elements.

Adobe Campaign allows you to access and analyze the tracking logs of your deliveries. These logs contain information about the status, date, time, recipient and channel of each message sent2. You can also use reports and alerts to monitor your delivery performance and issues3.

One reason for 110 successfully delivered emails when the querying population is 100 records is that the delivery logs are counting the email deliveries plus the seed addresses. Seed addresses are additional email addresses that you can add to your delivery target for testing purposes. They are not part of your querying population but they are included in your delivery logs.

In Adobe Campaign Classic, when a business practitioner uses an existing campaign template and discovers that certain components such as control groups, approvals, and seed addresses are missing, these components are generally found within the campaign template's configuration settings. These settings allow for adjustments to the campaign's operational parameters, including how and when the campaign is executed, who approves it, and what control mechanisms are in place, such as control groups and seed addresses. By navigating to the "Configuration Option" in the "Advanced campaign settings," a practitioner can access and modify these elements to suit the new campaign's requirements. This area provides the necessary controls to ensure that all aspects of the campaign management are correctly configured to deploy effectively over the designated period.